Privacy Policy

Last updated: July 2025

This Privacy Policy explains how Jules Jones trading as The Compound Standard (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit thecompoundstandard.com or use our services. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: Jules Jones, trading as The Compound Standard

Website: thecompoundstandard.com

Contact: jules@thecompoundstandard.com

Address: 2 Bevil, Freshbrook, Swindon, SN5 8QS

2. What Data We Collect

We may collect the following personal data from you:

• Name and email address when you opt in to receive our free training or communications
• Name, email, and any details you provide when booking a strategy session via Calendly
• Technical data including your IP address, browser type, device type, and pages visited, collected automatically via Google Analytics and the Meta Pixel
• Cookies and tracking data as described in Section 7 below

We do not collect sensitive personal data (as defined under UK GDPR Article 9) unless you voluntarily provide it during a session or communication.

3. How We Use Your Data

We use your personal data for the following purposes and on the following legal bases:

• To deliver the free training and send related emails — Legal basis: your consent (Article 6(1)(a) UK GDPR)
• To manage and confirm strategy session bookings — Legal basis: performance of a contract or steps taken at your request (Article 6(1)(b) UK GDPR)
• To send follow-up marketing emails — Legal basis: your consent. You can withdraw consent at any time by clicking Unsubscribe in any email.
• To analyse website performance and improve our content — Legal basis: our legitimate interests in understanding how our website is used (Article 6(1)(f) UK GDPR)
• To run retargeting advertising on Facebook and Instagram — Legal basis: your consent via the cookie banner

4. Who We Share Your Data With

We do not sell your personal data. We share your data only with the following third-party service providers who process it on our behalf:

• MailerLite (email marketing) — MailerLite Group Inc. Privacy Policy: mailerlite.com/privacy-policy
• Calendly (session booking) — Calendly LLC. Privacy Policy: calendly.com/privacy
• Wistia (video hosting) — Wistia, Inc. Privacy Policy: wistia.com/privacy
• Google LLC (Google Analytics) — Privacy Policy: policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel for Facebook and Instagram advertising) — Privacy Policy: facebook.com/privacy/policy
• Netlify, Inc. (website hosting) — Privacy Policy: netlify.com/privacy

All third-party processors are contractually required to handle your data in accordance with UK GDPR requirements.

5. International Data Transfers

Some of the third-party services listed above transfer personal data outside the UK and the European Economic Area. Where data is transferred internationally, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent Standard Contractual Clauses, in accordance with UK GDPR requirements.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a structured, commonly used format
• Right to object — you can object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where we rely on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us at jules@thecompoundstandard.com. We will respond within one calendar month. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

7. Cookies

We use cookies and similar tracking technologies on this website. These include:

• Essential cookies — necessary for the website to function and cannot be switched off
• Analytics cookies — Google Analytics uses cookies to help us understand how visitors use our site. This data is anonymised and aggregated.
• Marketing cookies — the Meta Pixel places cookies that allow us to show relevant advertising on Facebook and Instagram to people who have visited our site

When you first visit our site you will be shown a cookie banner asking for your consent to non-essential cookies. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site.

8. How Long We Keep Your Data

• Email subscriber data is held for as long as you remain subscribed. When you unsubscribe, we will remove your data within 30 days.
• Session booking data is held for 12 months following your session date.
• Website analytics data is retained for 26 months, as per Google Analytics default settings.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against accidental loss, destruction, alteration, unauthorised disclosure, or access. Our website is hosted on Netlify, which provides SSL encryption. However, no internet transmission is ever completely secure and we cannot guarantee the security of data transmitted to us.

10. Children

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Jules Jones, The Compound Standard
Email: jules@thecompoundstandard.com
Address: 2 Bevil, Freshbrook, Swindon, SN5 8QS